Privacy Policy

Early Sunday

Privacy Policy for Early Sunday

Date: 14/6/2024


Welcome to Early Sunday, your destination for fashion-forward kids' wear and newborn essentials. We are thrilled to welcome You to our online platform, where style and convenience converge seamlessly (referred to herein as “We”, or the “Website" or the” Platform”).

This Privacy Policy is our commitment to safeguarding your personal information as you explore our website and utilize our services. We adhere to the highest standards of data protection, collection, sharing, ensuring that your privacy is always prioritized and is always in compliance to the recent laws and regulations.

As you navigate through our website and engage with our offerings, rest assured that this Website is designed to handle your personal information with utmost care and in compliance with relevant laws and regulations. Your trust is paramount to us, and We are dedicated to maintaining transparency and integrity in all our data practices.

Thank you for choosing Early Sunday as your go-to destination for all things kids' fashion. We value your privacy and look forward to providing you with an exceptional shopping experience, every time. By accessing and using our Website, the user (“User”/ “You”) consents to the data practices described in this Privacy Policy and confirm that all the information that You provide to us are on voluntary basis and out of free will.

This Privacy Policy applies to information we collect through our website (, any related services, sales, marketing, or events.


  1. Information We Collect

We gather various types of information, from the Website’s registered User, and/or from our affiliates, and/or from the third party associated links or services providers, including information that identifies you as an individual (Personal Information) as follows:

  • Information You Provide to Us: We collect personal information when you use or interact with our website, including but not limited to the Personal Identification Information: Full name, Title, limited payment details, contact details (including email address, telephonic number, and mailing address), and identification details of corporate representatives. Personal information may also include “Sensitive Personal Informationunder the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011, and/or the Digital Personal Data Protection Act, 2023 which recognizes sensitive personal data and provides additional safeguards for its processing or as per any other notified rules, as amended from time to time.
  • Information We Collect Automatically: When you visit our website or visit our third party associated links/websites which may be linked or rerouted to our Platform, we automatically collect information sent to us by your computer, mobile phone, or any other access devices. This information includes your IP address, device information including, but not limited to, device identifier, device type, model, operating system, browser type, browser language, browser information.
  • Device and Usage Information: We may collect information about the device you use to access our website, including your IP address, browser type, and operating system. This data helps us optimize our website for different devices and troubleshoot any technical issues.
  • Cookies and Similar Technologies: We use cookies (small text files placed on your device) and similar technologies to enhance your experience on our site, improve our services, and show you relevant content. We shall use cookies to track and/or store your data when you access our Website, subject to you giving your consent by clicking “I ACCEPT” on the Cookie Consent Banner, which will be displayed the moment you access our Website. You may consent to any or all types of cookies, which includes, but not limited to, preference cookies (which remember the choices of the Users), statistics cookies (which collect information about the pages and links visited) and marketing cookies (which are used to deliver relevant advertising). However, we shall reserve the right to use those cookies which are strictly necessary to browse the Platform and use its features. Third-party cookies (i.e. cookies placed on our Website by a third party for its use) may be blocked by us by default unless such Third Party are our affiliates, service providers, or linked associates, or partners, then we request an explicit consent for the same to be been given by you. The cookies stored on your computer may be refreshed once every month so that the information stored in the cookie is the latest and most relevant to you. We retain the right to bust the cookie (forcibly reset the cookie) before the expiry of one month from the date of last refresh for any technical reasons. However, any such cookie bust will not target any specific User and will apply to all the Users of the Platform. You have the option to disable cookies at your browser level, but please note that some features of our Website may not function properly.
  • Company Information: If the registered User is a company then its business name, address, registration details, and any other information about the company, as may be provided, if required.
  • Browsing Information: We gather data about your interactions with our website, such as the pages you visit, access times, device information, activity logs, products you view, and your browsing preferences. This information helps us improve our website design and tailor our offerings to better suit your needs.
  • Information from Third-Party Sources: In addition to directly collected data, we may also receive information about You from third-party sources, particularly our trusted partners such as Klaviyo, Shopify and our logistics partners. These partnerships enable us to enhance our marketing efforts, tracking order details and gain deeper insights into your interests and preferences.

For example, Klaviyo, our marketing automation platform, may provide us with aggregated data about your email engagement or purchasing behaviour. This information allows us to tailor our email campaigns and promotional offers to better suit your needs and preferences.

Similarly, Shopify, our e-commerce platform, may provide us with anonymized data about your browsing and purchasing patterns on our website. This data helps us optimize your shopping experience by suggesting relevant products or improving website functionality based on your past interactions.

Rest assured, any information received from third-party sources is treated with the same level of confidentiality and security as the data we collect directly. We only use this information to enhance your experience on our Website and deliver personalized services that align with your preferences. By utilizing data from trusted partners like Klaviyo and Shopify, we strive to provide you with a seamless and enjoyable shopping experience while respecting your privacy and preferences.


  1. How We Use Your Information

At Early Sunday, we utilize the information collected, including data obtained from third-party sources like Klaviyo and Shopify, in compliance with Indian laws and regulations. Your information is primarily used to enhance your shopping experience and personalize our Website services to better suit your preferences.

Specifically, we may use your information for the following purposes:

  • Personalization: We use your data to tailor our website content, product recommendations, and promotional offers based on your browsing and purchasing history.
  • Communication: Your contact information enables us to communicate with You regarding your orders, account updates, and promotional campaigns, ensuring You stay informed about offers.
  • Transaction Processing: We process your payment information and shipping details to facilitate order fulfilment and delivery of your purchases.
  • Analytics and Improvements: We analyse aggregated data to gain insights into customer behaviour and preferences, enabling us to enhance our website design, product offerings, and marketing strategies.
  • Legal Compliance: We may use your information to comply with applicable laws, regulations, or legal processes, as required by Indian authorities and courts.
  • Other: To provide, maintain, and improve our services:
      • To process transactions and send related information, including confirmations and invoices, if any;
      • To send you technical notices, updates, alerts, and support and administrative messages, if any;
      • To respond to your queries, feedback and reviews,  questions, and provide customer services, if any;
      • To communicate about products, services, promotions, events, and other news and information we think will be of interest to you, if any;
      • To monitor and analyse trends, usage, and activities in connection with our Website services, if any;
      • To comply with law enforcement requests and other legal obligations.

Rest assured, we prioritize the security and confidentiality of your information, employing industry-standard measures to safeguard your data against unauthorized access or disclosure.


  1. Sharing of Your Information

We share information only as described below and with our group entities and affiliates who are subject to this Privacy Policy. We do not share your personal information with third parties except as described in this Privacy Policy:

  • Service Providers: We may share your information with third-party service providers and/or partners, who perform services on our behalf, such as including but not limited to the web hosting, email delivery, marketing, data analysis, information technology and related infrastructure provision, customer service, invoicing, and auditing services, to the extent required for the performance of their functions and not for any other purpose, subject to such information being processed in accordance with this Privacy Policy and as permitted by the applicable laws;
  • Governmental and regulatory authorities, as required by law; or
  • With other entities participating in related projects or tenders, as necessary.
  • Legal Requirements: We may disclose your information if required to do so by law or by any statutory authority or judicial order, or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, and/or act in urgent circumstances to protect the personal safety of Users of the services or the public.
  • Sharing of information not for commercial benefit: We do not sell, rent or otherwise disclose personally identifiable information from Users for commercial benefit purposes in a way that is contrary to the terms provided in this Privacy Policy.


  1. Your Rights and Choices

In accordance with the Indian law(s), you have the right to inform us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at [].


  1. Data Security

We take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy. However, the transmission of information via the internet is not completely secure. While we do our best to protect your personal data, no method of transmission over the internet, or method of electronic storage, is completely secure. Thereby, we cannot fully ascertain or guarantee the security of your data transmitted to our Website; any transmission is at your own risk. You have the option to remove, change, any information that has been previously provided to us, or have the option to delete the information provided.


  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time subject to legal amendments, technical, or business developments. Upon updating our Privacy Policy, we will take appropriate measures to inform You about the same on our Website. Notwithstanding the same, we are not responsible for the breach of security and any actions of the third parties or events that are beyond our reasonable control, including but not limited to, acts of government, computer or server hacking, unauthorized access to computer data, or serve database, storage device, computer crashes, fraudulent calls, messages and decryption, or due to Users’ poor quality of Internet service amongst others.


  1. Contact Us

If you have any questions about this Privacy Policy, please contact us at [], or by mail at [Under the Banyan (Early Sunday), ‘K’ wing, 2nd Floor, Texcentre, Chandivalli, Saki Vihar Road, Andheri (E), Mumbai 400072].


  1. Governing Law and Jurisdiction

This Privacy Policy is governed by the laws of India, courts in Mumbai shall have the exclusive jurisdiction to decide upon any dispute that may arise with regards to this Privacy Policy.


  1. General Matter

The Accuracy and Confidentiality of Your Account Information is Your Responsibility: You are responsible for maintaining the secrecy and accuracy of your password, email address, and other account information at all times. We recommend a strong password and that you do not use with other services. We are not responsible for personal data transmitted to a third party as a result of an incorrect email address or possible data breach or data crash or hacking.

Thank you for trusting Early Sunday with your personal information. We are committed to protecting your personal data and respecting your privacy with our best endeavours.


The Platform is not responsible for the content uploaded by Users, the quality or the accuracy of the product listings. The Platform makes no representations about any content hosted on the Platform. The Platform reserves the right, in its sole discretion, to remove any content or other material from the Platform from time to time. The Platform does not assume any obligation to do so and, to the extent permitted by law, disclaims any liability for failing to take any such action.

In no event shall the Platform be liable to You for any use, misuse, or reliance on the Platform for any damages whatsoever, including direct, special, punitive, indirect, consequential, or incidental damages or damages for loss of profits, revenue, use, or data, whether brought in warranty, contract, intellectual property infringement, negligence, even if the Platform is aware of or has been advised of the possibility of such damages, arising out of or connected with the use (or inability to use) or performance of the Platform. We do not assume any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, content, product, services, or processes disclosed on the Platform or any other material or information accessible from the Platform.

The foregoing limitations shall apply notwithstanding any failure of the essential purpose of any limited remedy and to the fullest extent permitted under the applicable law.